To celebrate Own Business Day on 9th October 2018, Victoria Prince talks about life behind the scenes of Energy Ball Recipes…

Rise and Shine!

I’m not going to tell you I wake at 6am and go for a jog, that’s not me! It’s usually between 8-9am, but as soon as I’m awake I’m multi-tasking to make up for it. I eat a healthy porridge at my desk, whilst checking emails and social media accounts, then start to focus on work that’s needed throughout the day. Google Calendar is an absolute lifesaver, every task I need to do and event I need to be at are all stored neatly in order.

Yesterday, today and tomorrow…

My day is usually quite bitty.

There are things I need to react on, such as a new post about Energy Ball Recipes on a blogger’s website, or I had some images come through from customers who have made their Apricot and Coconut Energy Balls, so I’ll focus on responding and reacting accordingly. There are other tasks, such as banking the takings from a recent Wellness fair, or popping to the Post Office with the recent batch of recipe kit orders.

victoria with energy balls, the energy ball logo and an example of an energy ball recipe kit with all the ingredients

I’m over in the development kitchen once a week (which I’m always excited about) and I need to focus on the moment; what needs to be packed, in what order and which batch codes and stickers do we need?

Then there are times when I’m preparing for something to come, either briefing a designer to change the recipe card, entering awards, working on a Powerpoint presentation for other food businesses, or talking to an event manager about an upcoming stand we have booked, such as Food Matters Live, between 20-22nd November at the Excel in London.

Wearing lots of hats

My day as business owner of Energy Ball Recipes is also shared with my work as a Marketing Consultant. This works really well, as I can be reactive for my marketing clients as they need it, but also set aside chunks of time to really focus on the goals we’ve set.

I’m also a Mentor at the Business School of Nottingham Trent University for about half a day per month, which is fun and rewarding. Being able to support a Student as they make their way through University (and staying in touch beyond that) gives a lot back to me too! It’s often said by the Tutors that the Students often take more notice from people in industry than Tutors themselves, which I can relate to looking back at my time at NTU.

Working for someone else Vs Own Business

I’ve not always had my own businesses. When I finished University I worked for Thorntons Chocolates in their Marketing Dept and for BMI airline in their Diamond Club loyalty programme. I also moved to London and worked for AWIN in affiliate marketing.

Personally, I think spending time in other businesses gives you the chance to learn a lot from other people, best practices, networking opportunities and also the things you don’t want to import into your own business.

After my time in London, in summer 2012, I opened a Coffee Shop and Deli in Surrey, winning 2 awards. It was my first step into self-employed territory, and I’ve never looked back.

Victoria Prince holding her beagle dog BarneyWalking the dog

Being a Beagle owner is a godsend, in that it means I have to step away from my desk and talk a walk around the block, the park or a nearby reservoir. Being at a desk all day, or driving for an hour or two means that this works really well. It puts my projects in perspective, I get to clear my mind and go back to the desk refreshed.


I regularly use a lot of freelancers in both my businesses. From PR and Web Development through to Illustrators, Social Media, Product development and Email Marketing experts; these wonderful people are part of my team. They work hard and are so supportive in all the projects we work on together. I couldn’t do it all without their expertise.

Clocking off time

This is a tricky one, and I usually get in a bit of trouble with my boyfriend. He’s imposed a 6.30pm curfew on my computer, which is fair enough, so I get chance to relax and unwind in the evenings. He works for the Police, so If he’s working lates, it’s easier for me to continue into the evenings too 🙂 Hope he’s not reading this!

Love my job

Thing is, I totally love my job, it’s addictive, it’s a bottomless ‘to do’ list that needs to be constantly worked on.

I also love what my businesses stand for; Energy Ball Recipes focuses on really good, regular nutrition for people, and cares for the environment through the selection of eco-packaging.

Touchpoints Marketing works with businesses who have big ambitions (like myself) and through ongoing contact with my client and all the marketing channels we’ve chosen to target, I help them to build their own brands and businesses.

There’s never a dull moment!